所属单位：国际工商管理学院
主题：Toward a Psychology of Entrepreneurship —An Action Regulation Theory Perspective
报告人：Michael Frese NUS Business School and Leuphana University of Lueneburg Professor
时间：2016-11-18 13:30 至 15:00
地点：国际工商管理学院106
报告人背景介绍：
| I shall present a theory of entrepreneurship and talk about its empirical base and its implications. First, the action regulation theory of entrepreneurial success argues that a psychological approach is necessary to understand entrepreneurship. Second, it argues that any theory of entrepreneurship should use active actions as a starting point — entrepreneurship is the epitome of an active agent in the market (rather than a reactive agent). Third, it discusses an action regulation theory to better understand the psychology of entrepreneurship. Fourth, it provides examples how this theory can help to understand entrepreneurial success. Finally, I suggest intervention programs to help entrepreneurs to be successful at growing their organizations. |
